Gucci use “People = Chic” featuring Slipknot in new short film

Gucci steps into unexpected sonic territory with its new “Generation Gucci” short film, shaped under creative direction of designer Sabato De Sarno, while echoing the legacy of Alexander McQueen. Directed by Jonathan Glazer, the motel-set visual drifts between surreal calm and tension but it’s the soundtrack shift that hits hardest. The film opens with Mina, closes with Charles Aznavour, and cuts right into Slipknot’s “(sic)”, bringing raw nu-metal energy into a luxury fashion world.